Melon updates the BoA website in line with refreshed branding.
Barretts of Aspley (BoA) are one of Melon's oldest clients. For over a decade we've been providing marketing support, website design, photographic services, graphic design, branding and printed marketing materials.
BoA are a forward thinking architectural and structural steelwork fabrication company with technology and modern manufacturing techniques at the heart of their dedication to quality and innovation.
In order to reflect these leading edge production facilities and the portfolio of work previously undertaken the decision was made to update the company website with a refreshed, modern aesthetic and additional interactive features.
Adding interest by engaging website navigation
By adding new features to the website such as an interactive Google map showcasing case studies and locations and a site tour enabling users to explore the BoA production facilities we were able to create an engaging and interesting way of users learning about BoA. These sections help communicate the scale of operation and sustained business growth.
Maximising photographic potential
Over the years we have art directed and photographed many photo shoots. The finished product from BoA is always both visually appealing and produced to the highest standards. As such a focal point of all marketing activity has been to showcase the buildings to which BoA have contributed. It was therefore important to maximise the impact of the existing photo library and ensure new projects could be added quickly and easily.
By adding responsive image sliders with captions positioned by pixel coordinates we were able to utilise the best images and ensure text could sit perfectly alongside them without compromise. In addition hover effects and carousels have been used to emphasise the stunning photography throughout the website.
Empowering internal website content contribution
The website design and content is kept up to date using our Engine Content Management System. By providing training to the team at BoA, the easy to use CMS enables an internal webmaster to maintain the new blog functionality and communicate new developments and company news. Additionally new content, case studies and facilities can be quickly and easily added without any coding input.
What the client said...
"Melon have continued to support and help drive our marketing activity for many years. Their in depth knowledge of the BoA group of companies has helped ensure the new website design perfectly reflects our business and sets us apart from our competitors. Always on hand with expert advice and thoroughly recommended!"
Chris Stoneman
Director
Take a look at the new Barretts of Aspley website here: www.boa.uk.com
