Over the last couple of years we have created a number of websites for golf clubs and PGA teaching professionals. We thought it was time we blogged about it.
Over the last couple of years we have created a number of websites for golf clubs and PGA teaching professionals. We thought it was time we blogged about it. Based on the passion and knowledge of our resident golfer, Steve, we are able to advise on the best ways for you to get the most from your golf club website.
With today's nomadic golf trends and growing competition for members it's vital you have a strong online presence. Many golfers will search for new courses, special offers and package deals. Your web design should help convince these golfers and society organisers to feel compelled to visit you, or organise an event.
Likewise corporate golf days are popular and organisers will often start their search on the internet. Your website should provide all essential information, good quality photography, information on special offers and if you want to attract pay and play visitors, it should make them feel welcome.
Retaining and growing your membership
In addition to attracting potential members to contact you it should also be used to provide essential information and add value to your membership offering. Tools such as online calendars, event information, competition results, special offers and club news can all be easily communicated with your membership online.
In turn, using digital media to keep members up to date can help you save administrative time and printing and mailing costs. In the case of Royal Ascot Golf Club, whom we have helped for several years, a members login area with dynamic notice board and members profiles have helped ensure latest news, local rule changes, competition results and charity information have all been easily communicated.
We understand the financial pressures many golf clubs are under and can provide cost effective solutions to ensure you achieve a ROI.
Attracting new visitors
For many clubs attracting new visitors and pay and play golfers is essential. Whilst local press advertising and directory listings can be useful, your website should be the central hub of information for these potential customers.
By introducing special offers during quiet periods, good value package deals with lunch or breakfast and 'selling' your course and facilities, you can improve foot fall and revenue.
More advanced functionality can include online tee bookings, to help manage increased visitor flow. Additionally social media and e-newsletters can be employed to help build a following of interested customers.
How we can help
Our knowledge of web design combined with a good level of understanding of your needs ensures we can help you with:
- Creating a stunning new website and help build your brand
- Enable you to update your own website via the Engine CMS
- Rank highly in Google with Search Engine Optimisation
- Add tools and up to the minute information to engage your membership
- Provide excellent photography to showcase your course and clubhouse
- Help with web-optimised copywriting
- Add any bespoke functionality that would suit your golf club
Websites for golf club professionals
In addition to delivering outstanding website solutions for golf clubs we have also helped PGA Professional golf teachers to grow their client base. Statistics show there are good levels of potential traffic from Search Engines, helping you to extend your reach beyond the club membership.
A small but effective website with CMS will enable your to promote offers, drive enquiries and take payments via Paypal. We are also developing a video archive with customer login, so you can store and share swing videos with your students.
Andrew Rouse PGA has been delighted with his website, see www.andrewrousepga.co.uk for more more. Our web design and copywriting services have driven him to excellent Google rankings for local searches and in turn provided new enquiries and regular customers.
Why not get in touch?
We would be delighted to discuss your website requirements, our services and provide a quotation for your new golf club website. We understand that many clubs hold tightly to their traditional vales, but in today's modern world it's vital to market yourself effectively and make best use of a limited budget.
Call: 0844 848 0111, email: steve@melonwebdesign.co.uk or click here for contact details.
