Safari MK has made quite an impression on Milton Keynes, so much so it was time to open a second location!
The success story at Safari MK has been a great journey for Melon to be involved with. Melon helped the Safari team launch the soft play and party venue with branding, illustration and website design. Following great feedback and lots of happy children and parents the team announced they would be opening a second site in Peterborough.
Following initial consultation it was agreed to create a new website with multi-location support. This would ensure a streamlined online presence, future proof the approach, reduce admin and maximise Google visibility. Additionally a tweak to the branding would ensure flexibility and clarity for the expansion plans.
The branding was updated to enable multiple locations whilst retaining the value of the original brand.
Evolving the website design
The new website evolved the original website, with clear messaging and content, fully responsive templates and clear sign-posting between the two locations.
The new website features include:
- Fully responsive templates for all devices
- Integration and links to booking system
- Social media and email subscriptions
- Engine CMS for quick and easy content updates
- Simplified content and User Journey to improve conversion
- Modern animations, interactive elements and hover effects
- Refreshed graphic design and image style to modernise overall aesthetic
- Clear messaging and simplified content
- Simple, accessible call to actions
The website ensures it’s easy for customers to find the information they need on any device, anytime, anywhere.
We’re sure that the teams passion and dedication to providing a fantastic destination with great facilities and service will drive continued success at SafariPlay.
Client feedback on the new website…
"Melon have helped us every step of the way with our branding, online approach and website with sound advice, great designs and technical know-how."
Gordon Forster
Managing Director
SafariPlay
Take a look at the SafariPlay website here: https://www.safariplay.co.uk/
