Melon were approached by Buckinghamshire Building Society, who had recognise the need to modernise and refresh a website presence which wasn’t delivering the opportunities and ease of use required. In particular it had been recognised that the regular updates to finance products and legislative content were troublesome and time consuming.
The key stages of delivery
- The new Buckinghamshire Building Society website was delivered using our tried and tested process...
- We listened to the problems in hand, the objectives and the internal influences
- Provided a fixed cost indication in line with client budget
- Created a comprehensive prototype to demonstrated streamlined page content, architecture and product navigation
- Tweaked and refined prototype to ensure accuracy and clarity
- Created a new website design, based on existing brand guidelines and a modern, clean web design style with longevity and ease of application
- Development of code to create a beta version, ready for website content population
- Customisation of CMS to ensure a bespoke solution
- Finalisation of design, cross browser testing and content refinement
- Launch!
- Ongoing support to ensure new features and content changes are managed seamlessly
The end result
The new Buckinghamshire Building Society has website has exceeded initial expectations. The website is easier to use, both for new visitors and existing customers, helping to improve online conversion and facilitate customer service targets. The Engine CMS enables easy, consistent updates and announcements, ensuring up to the minute information and time savings within the marketing department.
The responsive templates of the website ensure customers can get the information they need, wherever they are, whilst maximising Search Engine opportunities.
In addition, the new web design has helped form the basis of subsequent marketing materials, ensuring a consistent brand refresh.
