Melon has worked closely with CSL Group for many years and has built a strong relationship throughout multiple departments including marketing, product development and customer support teams. By providing graphic design and front-end development services Melon has complemented the in-house technical team at CSL Group to deliver a wide range of online products.
Our Approach
Our Website Design, App and UI Design services have combined to help deliver a powerful eco-system of online services and information for the Installers and clients who use the CSL Group product range.
The latest website features an updated navigation process designed to help users access the products or sectors they are looking for as quickly as possible. Streamlined content and 3D Rendered product images communicate key messages as quickly as possible, whilst features like animated call to actions and live chat ensure the website helps convert visitors into enquiries. These are in turn integrated with Salesforce and Analytical software to ensure potential new customers receive the support and information they need.
Additionally Melon has delivered UI Design and UX services for User Admin Portals and native Apps to ensure consistency and effectiveness throughout the online journey.
Summary:
- Updated user journey and website architecture in line with analytical data
- Revised navigation with supermenu to facilitate new products and services
- Dynamic call to actions with animated prompts and submission
- Streamlined content with improved graphics and iconography
- Multi-language support
- Improved Installer support and information
- Content updates via Engine CMS
- Native App planning and design
- Installer Portal design and front-end build
- Marketing materials, advertising and branding support
