As part of a group rebrand and strategic positioning project, Melon have redesigned two of the Encore Group websites. A new visual language, modern web design and simplified content have ensured ease of use and engagement for prospective clients, current residents and recruitment candidates.
Our Approach
The website for Encore, an award-winning residential property management company, has a clean, modern layout that reflects the company's commitment to excellence. Key elements include:
- Visually compelling, high-quality images showcasing Encore's properties
- User-friendly navigation to enhance the visitor experience
- Tennant support help section with user friendly forms and information
- Clear calls-to-action, client testimonials, and company information to convey trust and professionalism
- Responsive design to ensure accessibility across devices, catering to a diverse audience and highlighting Encore's dedication to excellent residential property management.
Summary:
- Updated user journey and website architecture in line with analytical data
- Revised navigation with supermenu to facilitate new products and services
- Dynamic call to actions with animated prompts and submission
- Streamlined content with improved graphics and iconography
- Content updates via Engine CMS
