Equifax, a global leader in data, analytics, and technology, sought to enhance its visual content to better engage a diverse audience and communicate complex financial data effectively. Equifax provided comprehensive brand guidelines, and the goal was to implement these guidelines across all visual content through ongoing graphic design, illustration, and videography services.
Objectives
- Brand Consistency: Implement Equifax’s brand guidelines consistently across all visual materials.
- Effective Communication: Simplify complex financial data through engaging visuals.
- Engagement: Increase customer engagement with high-quality, informative content.
- Versatility: Apply the brand guidelines across various media formats seamlessly.
How we helped
- Illustration: Developed infographics and data visualisations to present complex information clearly and concisely.
- Enhanced Brand Recognition: The consistent application of Equifax's brand guidelines significantly enhanced brand recognition.
- Improved Engagement: Engaging visuals and high-quality videos increased customer engagement across various platforms.
- Simplified Communication: Complex financial data was presented more clearly, making it easier for audiences to understand and act upon the information.
The Result
The collaboration between Equifax and Melon to implement comprehensive brand guidelines through ongoing graphic design, illustration, and videography services resulted in a cohesive and modern visual presence. This partnership has enhanced the way Equifax communicates complex financial information and product offerings, leading to improved engagement and brand recognition.
