Melon were initially approached by Exercise Prescriber to create a sales website, to promote their revolutionary physiotherapy prescription system. From initial discussions it became apparent that there was an opportunity to redesign and grow the product UI itself, which would in turn facilitate an improved sales and new user conversion process.
How we helped
Melon has delivered a refreshed logo, updated UI design and promotional website. By working closely with the client we have been able to help facilitate new features, improve free trial and sign up functionality and develop marketing materials and email campaigns.
In summary:
- Consultancy services to help determine direction via SWOT analysis
- Reworked UI architecture to improve user journey
- Detailed wireframe prototyping to ensure smooth collaboration
- Refreshed graphics and navigation design for web app
- Improved first time user signposting and instruction
- Updated company branding and marketing materials
- New promotional website to facilitate marketing and user conversion
The Result
The Exercise Prescriber system has been evolved into a modern web app which better represents the innovative functionality it delivers. Faster, smarter and easier to use, we are confident that the initial positive feedback from the existing user base will be echoed by new customers as the system continues to grow.
