Francis Jackson Homes is an award winning family owned house builder specialising in well built traditional and contemporary homes across the South Midlands. Having successfully worked with Francis Jackson Homes for over 10 years producing digital and high-end print marketing, we have developed a strong understanding of the their business and the wider housebuilding industry.
Melon had delivered the previous Francis Jackson Homes website which had been successful in boosting house sales, and promoting the brand. However after several years the website was in need of a update which was set to coincide with a brand refresh.
Our Approach
Working closely with Francis Jackson Homes we identified key elements of the existing brand which could be strengthened and elevate the company as a industry leader.
We devised a new colour palette which used more neutral blues and greys, which complement colours used to promote their housing developments and ensure their brand stood out in local press, exterior signage and other advertising.
The new company branding was then applied to the website utilising fresh iconography to clearly signpost content. In addition, visually engaging photography and animated elements bring content to life, highlighting key information and engaging the user.
The new website has significantly boosted the housing development company's online presence, resulting in increased engagement and client inquiries. Serving as the primary lead generation tool for the sales team, the website securely funnels customer information from inquiries, development registrations, and brochure downloads to the Marketing Team. This enables the team to accurately store customer details and provide the sales team with concise customer information.
Project summary:
• Updated branding and imagery applied throughout website
• Modernised website design
• Branded developments with their own colour and logo
• Website architecture revised to align with target demographics
• Mobile first approach to reflect Google Analytics data
• Interactive Site Plans - easily updated by the Marketing Team
• Database syncing to provide content flexibility
• Engine CMS to manage supporting content and images
• Updates in line with Cookie and GDPR legislation
