Brand new showcase and booking website designed and built for McMillan Theatre, a venue which offers an eclectic programme of events of theatre, comedy, music and film in the heart of Somerset.
How We Helped
Following initial consultation Melon worked through a phase of planning and prototyping, this included discovery calls with Spektrix, the booking system platform provider. Having identified the best approach to integrating with the platform API library and iFrames we were able to plan these into the end to end User Journey, to ensure seamless booking transactions.
By evolving the existing brand guidelines, whilst retaining key, recognisable elements the website design is both modern and familiar. The website architecture was streamlined and a mobile first approach ensured usability across all devices.
Web designs were then mocked up using Sketch and Invision to create a complete prototype. This enabled both the Melon development team and client marketing team to work to a clearly defined end goal.
Project summary:
• Updated branding and imagery applied throughout website
• Modernised website design
• Website architecture revised to align with target demographics
• Mobile first approach to reflect Google Analytics data
• Spektrix integration with seamless ticket booking process
• Database syncing to provide content flexibility
• Engine CMS to manage supporting content and images
• Updates in line with Cookie and GDPR legislation
