The success story at Safari MK has been a great journey for Melon to be involved with. Melon helped the Safari team launch the soft play and party venue with branding, illustration and website design. Following great feedback and lots of happy children and parents the team announced they would be opening a second site in Peterborough.
Following initial consultation it was agreed to create a new website with multi-location support. This would ensure a streamlined online presence, future proof the approach, reduce admin and maximise Google visibility. Additionally a tweak to the branding would ensure flexibility and clarity for the expansion plans.
The new website evolved the original website, with clear messaging and content, fully responsive templates and clear sign-posting between the two locations.
The new website features include:
- Fully responsive templates for all devices
- Integration and links to booking system
- Social media and email subscriptions
- Engine CMS for quick and easy content updates
- Simplified content and User Journey to improve conversion
- Modern animations, interactive elements and hover effects
- Refreshed graphic design and image style to modernise overall aesthetic
- Clear messaging and simplified content
- Simple, accessible call to actions
