SSAIB (Security Systems and Alarms Inspection Board) is a leading certification body for organisations providing security systems and services in the UK. Established to promote high standards within the security industry, SSAIB’s credibility and influence depend heavily on its professional image and the quality of information it provides to stakeholders, including service providers and end-users.
SSAIB recognised the need to modernise its website to better reflect its prestigious standing and effectively communicate its value proposition. The main objectives of the web design and branding project were:
- Enhance User Experience (UX): Improve navigation, accessibility, and usability for a diverse user base.
- Brand Refresh: Update the visual identity to align with contemporary design trends while retaining brand recognition.
- Responsive Design: Ensure the website is fully functional across various devices and screen sizes.
- Content Management: Implement a robust content management system (CMS) to facilitate easy updates and maintenance.
How we helped
- Talking to Stakeholders: Held interviews and workshops with SSAIB staff and key stakeholders to gather insights.
- Looking at Competitors: Checked out competitor websites to understand industry standards and find ways to stand out.
- Design Prototypes: Created wireframes and prototypes to visualise the new layout and features.
- Visual Design: Updated the visual identity, including logos, colour schemes, fonts, and images.
- Development: Built a responsive, fast-loading website integrated with Engine CMS.
- Testing and Launch: Conducted thorough testing and launched the site in phases to ensure a smooth transition.
The Result
The web design and branding project for SSAIB.org successfully transformed the organisation’s online presence. By focusing on user experience, modern design principles, and robust functionality, the new website now better serves its stakeholders and reinforces SSAIB’s position as a leader in the security certification industry. This case study demonstrates the importance of a well-executed digital strategy in enhancing brand perception and operational effectiveness.
